Campaign Status

Each campaign can be in one of the following states. Some of the states can be set by the user, others are set by the system or by customer service.

User Controlled States

ACTIVE

The campaign is active and its ads are shown on the site, barring any conflicting ad statuses..

PAUSED

The campaign is not active and its ads are not shown on the site. The campaign can be re-activated.

System States

BUDGET_REACHED

The campaign has reached its limit of its total budget. Therefore the ads in this campaign are no longer shown on the site. Can be remedied by increasing the total budget limit of the campaign.

DAILY_BUDGET_REACHED

The campaign has reached its limit of its daily budget. Therefore the ads in this campaign are no longer shown on the site for the rest of the day, the next day the ads will go online again (barring conflicting ad statuses). To get the ads of this campaign live again on this day, the daily budget limit needs to be increased.